Hema Maps is Australia’s leading regional mapping business and part of the Emprise Group publishing company that was founded in 1983. The company has expanded purposefully to the point where today it has comprehensive Australia and overseas map coverage in a variety of forms including folded maps, atlases, guides and market leading digital products such as apps and dedicated GPS navigation systems.
The Hema Maps retail business has been built on creating strong product brands filled with rich and inspiring content for off-road and touring enthusiasts. The Hema range of guide books, atlases, maps and, of course, the top selling HX-1 provide a strong retail footprint and is supported by a regular stream of new products to the range.
With a keen focus on off-road and regional touring, Hema Maps has steadily built its reputation as masterful map makers in the four-wheel driving and outdoor adventure industries. This reputation has come to the fore thanks to the company’s relentless pursuit of accurate cartographic detail relevant to outdoor explorers, realised by its unparalleled updating process in some of the most remote areas of Australia.
The updating of the map content falls to field-teams known as the Map Patrol, who are responsible for exploring and mapping the vast array of off-road destinations in Australia and keep Hema Maps’ data accurate and up-to-date. Since 1996, Hema Maps has GPS mapped over 690,000km of tracks and 545,000km of unsealed roads throughout Australia, and will continue to pursue premium quality and accuracy within its product range into the foreseeable future.